Atomic Blonde x IGN
Enter the world of Atomic Blonde, the new spy-thriller directed by David Leitch, starring Charlize Theron as Lorraine Broughton, an undercover agent sent to retrieve vital information from 1989 Berlin, mere days before the fall of the wall.
Establishing a feminine presence within the context of gaming, IGN joined forces with E3 and transformed LA's 90 year old landmark, The Mayan, into a Berghain inspired 1980's nightclub. Taking cues from The Coldest City, we invited A-Track and local LA graffiti artist James Wilde to recreate scenes from the darkest corners of Berlin and breathe new life into it.
Held during one of the worlds largest gaming conventions, this event was a incentivized diversity amongst peers and was a catalyst for the inclusion of women both in game and entertainment industries.
Agency: Pen&Public
Role: Creative, Design & Production Design
Bond fights two things: the bad guys, and his own demons. But as a woman, Broughton brings a new foe to the table: the patriarchy. P.S. Karma is a Blonde.
Bond fights two things: the bad guys, and his own demons. But as a woman, Broughton brings a new foe to the table: the patriarchy. P.S. Karma is a Blonde.